How to Rank Higher on Google in 2025 14 Steps

Plus, if you’re still in business – especially after the COVID-19 pandemic – you should also remember to count your blessings. There are some things that a code-crawler just won’t pick up on. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. For ranking even higher, or for improving your rank for really hard keywords. Your SEO title, or meta title, is the title that appears on the actual SERP. And similar to headings, Google doesn’t give you a whole lot of room for creativity.

Why People Like It

Those curious can learn more by reading the original SEO Anomaly PageRank research paper and patent. How PageRank works has evolved a lot since then, and it continues to be part of our core ranking systems. We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected. For example, if someone is searching about a movie that’s just been released, they probably want recent reviews rather than older articles from when production began. For another example, ordinarily a search for “earthquake” might bring back material about preparation and resources. However, if an earthquake happened recently, then news articles and fresher content might appear.

This handy little function allows you to rank numbers within a list, making it perfect for sorting data by importance or preference. That said, Google still recommends adding video markup for embedded videos, even if they’re hosted on YouTube. Learning how to make YouTube videos that people love is beyond the scope of this guide.

Step 3: Get more reviews

Data-driven research is crucial, especially for those new to any app marketplace. They increase conversion rates, positively impact organic search results, and increase the likelihood of an app being featured on Google Play. Google Play ratings and reviews tremendously impact downloads but require establishing long-term communication with your users. However, it’s an effort that will surely pay off, as simply being responsive may ensure higher star ratings overall. Google Play screenshot optimization is the most critical aspect of maximizing conversions on our store listing, with many factors influencing the outcome and performance metrics.

Then explore how to combine email marketing and SEO to boost revenue. When a business is mentioned on several different websites it can give consumers confidence it’s legitimate. When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers.

Internal links are links from one page on your website to another. They’re important because they’re how PageRank flows around your site. In other words, internal links boost a page’s authority and tell Google it’s important. Your next step is to learn more about SEO—by investing more time into optimizing your blog, you’ll get your content to rank higher on Google (faster). Sometimes, Google’s SafeSearch can prevent your blog showing up in search results. That’s most likely to apply if your blog includes adult content.

• Well, one of the best ways to increase backlinks to your site is through content marketing.
• Back in 2019, Google told us it would be using mobile-first indexing on all new sites.
• Not only that, but the former will drive a much bigger increase in traffic than the latter.
• Engage in link-building strategies such as guest blogging and collaborating with industry influencers.

Search engine optimization means ensuring your website or webshop ranks higher in Google search results, leading to more visitors and more potential customers. Once you’ve copied the text over, it’s important to optimize the post for Google. We want to make it easy for Google to understand what your blog is about and which aspects of your post are important.

Analyze the top 10 rankings for any keyword across hundreds of locations worldwide. Just like with social media platforms, you can post to your Google Business Profile about announcements, offers, events, and products. Posts are created in your Google My Business dashboard and show up on the “Updates” section toward the bottom of your Business Profile. However, they might become more prominent based on the search query.

And each one is recommended by Google in its guidance on improving local rankings. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines. Its content optimization feature provides actionable suggestions to improve structure, keyword placement, and readability, helping you rank higher on Google effortlessly.

These tools are crucial for understanding a website’s visibility and performance in search engines. They help businesses and individuals optimize their websites for better search engine rankings, leading to increased traffic and potential revenue. You’ve now learned valuable strategies to improve your website’s ranking on Google. Additionally, optimizing your Google Business profile with relevant keywords and images can boost your online presence and attract more visitors to your site.