How to Rank Higher on Google: 17 Strategies for 2025

This includes refining the app title, description, and keywords, using high-quality visuals, and enhancing user experience to drive downloads, engagement, positive ratings, and reviews. Did you know 95% of search traffic goes to the first page of Google search results? That means that if your site doesn’t rank in the top 10 results for your target keywords, not many people will find or visit it. SEO is designed to optimize your website for all the qualities Google rewards, promoting it to higher search result rankings.

PPC (or paid search) can be an effective SEO Anomaly strategy if you do not yet rank organically or want faster results. Rankings change constantly—and Google algorithm updates can shift results. Also, find link prospects and organize outreach using the Link Building Tool. The tool also helps you manage and track the link building process.

• Maybe try putting a “print” plugin button aboveyour articles.
• A librarian might also draw attention to popular books by creating special displays.
• If you want to rank, you’ve got to roll up your sleeves and tell people about it.

All in One SEO is an established plugin with thousands of 5-star reviews on WordPress.org. Search intent is the motivation and mindset of searchers, as revealed by Google. A librarian might also draw attention to popular books by creating special displays. Learning how to rank higher on Google can transform your online efforts. If freshness is important for your keyword, you may rank higher by refreshing your page.

Free Guides

At the end of the day, both of these giant platforms are free to use, so why wouldn’t you take the time to effectively add all the information that you need to make maximum results. Facebook reviews are a great way to showcase that your business is authentic and providing quality of service to your clients. Google reviews are great, however, whilst trying to rank your Facebook page on Google, using the review area inside of Facebook will show Google that people like your business. It is very important to fill out this section as it will be displayed on the right-hand side of your profile once completed. This is crucial for your success, make sure your keywords are in the description and anywhere else you can appropriately add them. Add your open and closing times, your contact details and your website.

The type of business being promoted will determine what color and style the icons are. What’s more, you can even add a logo to be displayed instead of a standard icon. This proactive approach can reduce phone calls and help customers decide faster. Use Google Posts to announce sales, events, or quick updates.

Check Search Intent and Match Your Content to It

Once in the customization menu, add the address you’re interested in for tracking. Now you’ll be able to track your local rankings around the exact location of your company. For multiple business locations, simply create more projects (you can use as many projects as you need in Rank Tracker, no limits there). What’s more, you can specify the location to track your positions as if from a specific street address. For that, click Add Custom next to the Google Maps button on the list of the search engines and specify the location in the new window.

Website visitors shouldn’t have to scroll down to find the information that they need. You can also add a table of contents to your blog posts so that visitors can go directly to the section that’s relevant to their query. Plus, to make your content overall easier to read, it’s important that you add visual elements like photos, videos, and infographics. Quality-centric ranking factors are significant for visibility in Google Play search results and the various editorial sections, app lists, and category rankings. Optimizing your ratings, conversion rate, engagement, and performance contributes to Search and Explore traffic.

Integrating images, videos, infographics, GIFs, and slideshows into your content can significantly boost engagement. These elements make your content more visually appealing and add depth and context to your message. Here, you’ll find people’s most common questions on your topic. Another effective strategy is to target question-based keywords. These are search terms that users often type when looking for answers or solutions.

Acquiring accurate information on keywords for organic search is probably the most challenging part of ASO, as it’s impossible without access to third-party platforms such as App Radar. Ratings may impact downloads more than reviews, but keywords included in the latter will improve an app’s organic visibility. Studying reviews will help any app discover more keywords to rank for or optimize its copy to best match users’ language. Just remember, when it comes to real SEO, there’s no such thing as a silver bullet. The most important note to keep in mind is that climbing the search results pages takes time.

Local SEO Tips for Small Businesses

According to Statista, 63% of searches are performed on mobile devices. This is why Google ranks mobile-optimized sites higher than those that aren’t mobile-friendly. As of 2023, Google is on track to be a fully mobile-first platform by the end of the year, and it’s already stated that the majority of websites are now indexed on a mobile-first basis. Sure, you can research competitors’ sites manually, but that takes a lot of time.